Cult of Mac on why Apple shouldn’t change the design of their lineup now:
It’s a design philosophy that has powered BMW and Mercedes for a good long while. To that end, other than adding bling to satisfy a generation of new money rappers, Rolex has never fundamentally changed the design of the Datejust, Daytona, or Day/Date (aka President) watches.
Any other company, and I would have brushed off the design aesthetic as gobblywoop that doesn’t matter if it means an increase in sales. Apple has always paid a lot of attention to the design of their computers (the “beautiful box”). I don’t expect a major design change, but if the Air is a glimpse of the future, I suspect changes to the keyboard and a thinner form factor for the Pro.
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